| ‘Unboxing’ videos distract from the real problem of packaging waste

By Katherine Martinko (@feistyredhair)

‘Unboxing’ videos are a curious YouTube trend that involves filming the act of opening a newly purchased item. Viewers are able to see exactly how the item comes packaged and what it looks like from every possible angle. Meanwhile, the owner narrates the process, describing the feel, smell, and even emotions associated with the unboxing process.

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